Custom Stock Solution - The client, an office supply and shipping firm, wanted to create
an annual report while staying within a limited budget. The art director liked the visual
composition of yellow nails on a red background (Licensed Stock #980202b) and felt
that a similiar shot using pencils would be very effective for this project. In this case,
Pete McArthur was able to produce the shot with pencils and supplement this new image
with three others along the same office supply theme. Since the client was not concerned
with image exclusivity, and did not require specific products or detailed art direction,
Custom Stock provided a way for them to meet their goals.